Responsibilities

• Lead execution of the US marketing plan and annual activation calendar
• Build brand relevance through social media, creators, influencers, and community-driven marketing
• Develop and execute campaigns that drive awareness, trial, and repeat purchase
• Partner with Sales to connect brand activity with retail and in-store execution
• Manage agencies, creators, and external partners
• Identify emerging cultural and consumer trends and turn them into marketing opportunities
• Lead product launches, events, experiential activations, and retail programs
• Adapt global BUBS assets and campaigns for the US market
• Track performance and continuously optimize content, channels, and investments

Requirements

• Experience in brand marketing, growth marketing, consumer marketing, or a related field
• Understanding of social media, creator marketing, influencer ecosystems, and digital communities
• Experience building consumer engagement and brand relevance
• Experience planning and executing integrated marketing campaigns
• Strong commercial instincts and an understanding of how marketing drives business results
• Excellent communication, storytelling, and project management skills
• Experience from CPG, food & beverage, snacks, lifestyle, beauty, or other consumer-focused industries is highly valued but not required.
• Most importantly, you're curious, entrepreneurial, and excited by the opportunity to help build something new.

Benefits

• The role is also eligible for a competitive benefits package.