Responsibilities

• Execute and optimize digital marketing campaigns across Google Ads, Facebook, YouTube, and other platforms to generate high-quality leads to obtain law firms as clients.
• Conduct keyword research, refine SEO strategies, and implement on-page/off-page optimizations to improve organic visibility.
• Draft, test, and manage email marketing campaigns, lead nurturing workflows, and automation sequences using marketing tools.
• Analyze campaign performance metrics, track ROI, and make data-driven adjustments to maximize results and client satisfaction.
• Coordinate content creation, maintain and update our CRM platform, and support the development of sales training materials.
• Manage multiple projects simultaneously, meet tight deadlines, and ensure seamless execution of marketing initiatives.
• Collaborate with the team to identify growth opportunities, refine processes, and prepare for scaling as the agency expands.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• Proven proficiency in designing and executing marketing strategies, including paid advertising, email marketing, and lead nurturing workflows.
• Demonstrated success with SEO, Google Ads, social media campaigns (Facebook, Instagram, TikTok, etc), and digital marketing tools/platforms.
• Familiarity with CRM platforms, marketing automation tools (e.g., for workflows and tracking), and data analysis for performance optimization.
• Strong project management and organizational skills, with the ability to juggle multiple campaigns while hitting deadlines.

Preferred

• Prior marketing experience in service-based industries or the legal sector is a strong plus.
• Collaborative, creative, and independent mindset—ready to roll up your sleeves for tactical work today while thinking strategically about tomorrow's growth.