Responsibilities

• You’ll own the execution and optimization of our key marketing engines, ensuring our monthly events, social media, and Facebook community operate as a cohesive system that generates qualified leads.
• Pillar 1: Event Engine & Asset Command
• Manage multi-channel marketing workflows and high-stakes launch calendars for our monthly event engine.
• Provide strategic creative direction to editors and designers to turn raw footage into ads that stop the scroll and drive clicks.
• Analyze funnel performance—from registration to booked calls—to identify and execute rapid, data-backed optimizations.
• Pillar 2: Community & Social Architecture
• Design the member journey within our Facebook community to move people from New Join to Qualified Prospect.
• Oversee the strategy and drafting of social content to ensure clarity, brand alignment, and high-intensity lead capture.
• Establish the signal-to-sales feedback loop by identifying high-intent members for our appointment setting team.
• Pillar 3: Operational Excellence & AI Integration
• Maintain the marketing calendar with extreme ownership, ensuring all assets are launch-ready and on-time.
• Evolve marketing workflows by weaponizing AI tools to 10x production speed and data analysis.

Requirements

• Proven track record of managing complex marketing workflows and high-stakes launch calendars.
• Asset-level understanding of AI tools and how to build workflows with LLMs or automation software.

Benefits

• 100% Remote Work at a Profitable, Growing Company
• Recession-Proof Industry, Product, and Audience
• Comprehensive Benefits Package (Health, Dental, Vision)
• 401K Retirement Program
• Flexible Paid Time Off
• Opportunities for Career Growth and Leadership Development
• Be Part of a Mission-Driven Company Transforming the Legal Industry