Marketing Manager for a New Home Builder at Rosehaven Homes, LLC | San Antonio, TX | $75K/yr – $85K/yr

Marketing Manager for a New Home Builder

San Antonio, TX (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive integrated marketing and sales enablement for a San Antonio home builder, owning campaigns, tracking, CRM usage, and revenue forecasting.

Develop and manage cost-effective ad campaigns across Meta, Google, YouTube, and other platforms.
Must-have: 3+ years of direct, lead-generating marketing experience with Salesforce and GA.
Standout: Active use of AI tools to increase productivity and solve complex problems.

Develop, build, and directly manage cost-effective ad campaigns across Meta, Google, YouTube, and other platforms.
Set up and maintain end-to-end conversion tracking: Meta Pixel, Conversions API (CAPI), UTM parameters, and CRM attribution.
Create high-converting content and copy for social media, email drip campaigns, website, signage, and print materials.
Keep website (WordPress) and home directory platforms (Zillow, Realtor.com, MLS, etc.) fully optimized and up to date with current inventory.
Monitor marketing performance metrics (CPL, CPA, ROI) to measure the effectiveness of campaigns and adjust strategies to protect the budget.
Actively use AI tools to increase productivity, streamline workflows, and solve complex problems.
Pipeline & Forecasting: Use the CRM to track marketing success from click-to-close, coordinate the sales reps’ pipelines, and build realistic revenue forecasts.
Ensure sales reps follow best practices to get deals across the finish line.
Ensure sales reps use the CRM correctly, log every interaction, and keep all deals up to date.
Present marketing and sales performance, revenue metrics, and strategic adjustments to the management team during weekly sales meetings.

Bachelor's degree in Business Management, Marketing, or Communications.
An MBA is a plus, but proven, hands-on execution is the absolute requirement.
Practitioner-level technical skills: WordPress, Meta Ads Manager, Google Ads, Google Analytics, and Salesforce (or equivalent CRM).
3+ years of direct, lead-generating marketing experience (performance marketing).
2+ years of experience in new home construction, real estate, OR another high-ticket/long-sales-cycle industry.
2+ years of management experience.
An entrepreneurial spirit, scrappiness, and a demonstrated ability to cost-effectively generate leads without relying on massive corporate budgets.
Outstanding written, verbal, and interpersonal communication skills.
Valid driver’s license with a good driving record and valid auto insurance coverage.