Responsibilities

• Own the local marketing strategy for Netflix House Dallas, translating national campaigns into market-specific initiatives that drive awareness, visitation, ticket sales, and long-term brand affinity.
• Serve as the strategic marketing partner to House leadership, Operations, Programming, Sales, and centralized Marketing teams, ensuring local priorities are represented across all marketing efforts.
• Develop and execute the community engagement strategy, establishing sustainable partnerships across education, tourism, sports, arts, local businesses, nonprofits, and cultural organizations.
• Lead the strategy and execution of integrated marketing campaigns and in-person experiential marketing events for all local programming, identifying opportunities to amplify activations, drive attendance, and elevate the guest experience.
• Author and manage creative and marketing briefs for local campaigns, programming, partnerships, venue marketing, and promotional initiatives, ensuring alignment with brand standards and business objectives.
• Own the in-venue marketing strategy and content calendar, developing messaging for all guest-facing signage, digital touchpoints, and promotional placements while partnering with Operations to ensure execution excellence.
• Lead marketing collaboration with the Galleria mall and other partners, managing shared marketing calendars, promotional opportunities, holiday campaigns, and on-property marketing initiatives.
• Support the Sales organization by developing localized marketing assets, identifying market opportunities, partnering with ticket distribution partners to drive demand, and providing insights that strengthen B2B engagement strategies.
• Manage local agency, vendor, printer, and community partner relationships, ensuring timely delivery of marketing assets and high-quality execution across all initiatives.
• Monitor local market trends, consumer behavior, competitive activity, and business performance, translating insights into actionable recommendations that improve marketing effectiveness and business outcomes.

Requirements

• 7+ years of experience in marketing, brand strategy, experiential event marketing, hospitality, entertainment, tourism, or location-based entertainment
• Deep knowledge of the Dallas market, consumer behavior, tourism landscape, and local business ecosystem.
• Experience developing integrated marketing strategies across multiple consumer channels.
• Strong understanding of media strategy, CRM, organic social, partnerships, community marketing, experiential events, and consumer engagement.
• Experience briefing agencies and managing multiple concurrent marketing initiatives.
• Excellent presentation, communication, and stakeholder management skills.
• Highly organized with exceptional project management capabilities in fast-paced environments.
• Ability to cultivate relationships and efficiently communicate across multiple cross-functional partners - internal, external and agency partners
• Excellent written and verbal communication skills
• Bias to action, proactive & innovative by nature