Responsibilities

• Build Link High's marketing program from the ground up — moving us off generic, templated MSP marketing materials and into original content, messaging, and campaigns that reflect our actual clients, expertise, and voice
• Own marketing strategy end-to-end: brand positioning, messaging, and go-to-market planning for an audience of IT decision-makers in manufacturing, healthcare, and other regulated sectors
• Build and run a lead-generation engine across inbound and outbound channels — email, paid and organic social, digital advertising — with clear pipeline and ROI accountability to sales
• Own SEO and AEO (answer engine optimization): make sure Link High ranks and gets cited when prospects search Google and ask AI tools (ChatGPT, Perplexity, etc.) for an MSP in our market
• Manage and evolve the website and content strategy, including SEO-informed content, original case studies, and sales enablement materials
• Plan and execute events — webinars, trade shows, and tri-state-area networking events (no cold calling)
• Own marketing analytics and reporting: track KPIs, campaign performance, and lead-to-pipeline conversion, and translate results into recommendations for leadership
• Manage the marketing budget and vendor/tool stack; may manage or mentor a Marketing Coordinator as the team grows
• Partner closely with sales and executive leadership to align marketing output with revenue goals

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 4+ years of marketing experience, with direct experience marketing for an MSP, IT services, or B2B technology company
• A track record of building original marketing programs and content — not just executing a vendor's or franchise's pre-packaged materials
• Demonstrated success with SEO and lead-generation campaigns, with real numbers to show for it
• Hands-on experience with marketing/SEO tools (e.g., SEMrush, Google Analytics) and CRM/marketing automation platforms
• Strong written and verbal communication — comfortable presenting strategy and results to ownership/leadership
• Comfortable owning a function independently, with minimal day-to-day oversight
• Able to work on-site 3 days/week in Florham Park

Preferred

• Experience with HubSpot, Apollo, and/or Instantly.ai
• Familiarity with AEO / generative-search optimization (schema markup, structured content, off-site authority building)
• Prior experience marketing to regulated industries (manufacturing, healthcare, finance, government)
• Experience helping a company transition from outsourced/agency marketing to an in-house function

Benefits

• 100% employer-paid medical, dental, vision, and life insurance
• 401(k) with 3% company match
• Disability coverage
• PTO increasing with tenure, plus paid holidays
• Paid certification exam preparation
• Professional development opportunities