Responsibilities

• Oversee the development, implementation and management of a comprehensive integrated communications and marketing program; the strategic program will encompass branding, recruitment marketing, media relations, and digital or physical publications.
• Has oversight for the development and implementation of marketing programs (i.e. advertising, direct marketing, digital advertisements) to effectively market the University to various communities.
• Works with the Vice President for Enrollment and Marketing Communications to develop themes and/or messages to promote University priorities for use by all campus offices engaged in student, community, alumni, and development outreach.
• Support the development of unified campus-wide comprehensive marketing plan as well as marketing theme and designs, including logos, and other creative designs.
• Directs the development of collateral materials in support of marketing strategies including publications, videos, electronic communications and multimedia presentations.
• Identifies target groups for campus outreach and dissemination of marketing materials and develops and implements plans for conducting market research of target groups.
• Oversees the University's relationship with the Agency of Record.
• Collaborates with the communication staff responsible for media relations and institutional publications for the campus. Including, the development and implementation of a comprehensive integrated communications plan for the campus, in consultation with the President, VP's, Deans, and campus administration.
• Provides editorial support for the University magazine, and for various campus brochures and newsletters.
• Develops and implements plans for high visibility speaking engagements and other public relations activities to strategically link the institution and its key leaders with opinion leaders and targeted constituent groups.

Requirements

• Bachelor's degree in communications, public relations, marketing or journalism required.
• Minimum of 3 years of marketing/communications experience that includes working with marketing professionals, editors, graphic and Web designers, clients, and media vendors
• Strong working knowledge and understanding of established professional codes of ethics and best practices for marketing.
• Demonstrated commitment to promoting inclusiveness and cultural competence; experience working with underrepresented students and students from at-risk backgrounds
• Experience and understanding of current issues and developments in higher education
• Outstanding verbal, writing, and presentation skills; must be able to communicate and interact effectively with Mount Mary students, employees, and alumnae
• Exceptional ability to multitask and prioritize projects
• Understanding of brand strategy and digital advertising campaign management
• Excellent oral, written, and interpersonal communication skills, including the ability to work with diverse groups, facilitate group process and foster collaborative decision making
• Strong working knowledge of publication design, print production, and vendor relationships

Preferred

• MBA or Master's degree preferred