Marketing Manager - Motto

Chicago, IL (On-site)

$100K/yr – $130K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Motto branding and cross‑channel campaigns to move orthodontic buyers through the path to purchase and lift conversions, utilization, and revenue.

  • Brand Activation: Translate the brand strategy into messaging and campaigns across web, social, and CRM to move buyers along the consumer path.
  • Campaign Execution & Measurement: Lead cross‑functional, multi‑channel programs with insights on effectiveness and optimization strategies.
  • Creative & Cross‑Channel Delivery: Steer creative development with internal and agency partners to drive awareness and boost conversion across channels.

Job Description

Responsibilities

  • Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
  • Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.
  • Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
  • Collaborate with marketing cross-functionals - including Media, Creative, CRM and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
  • Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
  • Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
  • Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
  • Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns
TAG - The Aspen Group logo

TAG - The Aspen Group

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998
Chicago, Illinois, USA
934 employees (112 in marketing)