Marketing Manager at Motorcycle Dealership

Responsibilities

• Team Management (25%)
• - Manage and coach the marketing team.
• - Assign work and balance team workloads, removing roadblocks to help team members succeed.
• - Foster collaboration, accountability, and continuous improvement.
• - Work with the Marketing Director on hiring, onboarding, and employee development.
• Hands-On Marketing Execution (50%)
• - Plan and execute major marketing campaigns, dealership promotions and seasonal initiatives.
• - Write marketing copy and promotional messaging.
• - Own website performance as Simply Ride's primary digital sales channel, leading ongoing optimization, user experience improvements, SEO/AEO and conversion performance.
• - Own digital marketing, including customer lifecycle campaigns, email, text messaging, automated journeys and ongoing CRM and performance optimization.

Requirements

• 3–5+ years of marketing experience with at least 1–2 years in a management or team-lead capacity
• Hands-on experience owning a website as a revenue/lead-generation channel — SEO, UX, conversion optimization (not just content updates)
• Experience with CRM-driven marketing — lifecycle campaigns, email/text automation, lead nurture workflows
• Demonstrated project management skills — running multiple concurrent campaigns/initiatives against a calendar and deadlines
• Strong marketing copywriting ability
• Comfort managing vendor relationships and holding outside partners accountable to deliverables

Preferred

• Experience in automotive, powersports, or another high-consideration retail/dealership vertical
• Familiarity with EOS/Traction or a similar operating system (Rocks, Scorecards, L10s)
• Experience evaluating or implementing AI tools in a marketing context
• Budget management experience — building, tracking, and adjusting a departmental budget
• Experience coaching or developing a small marketing team (1–3 people)

Benefits

• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off