Marketing Manager

Responsibilities

• Grow and engage senior decision-makers at health plans, PBMs, health systems, IDNs, ACOs, academic institutions, community cancer centers, GPOs, and employer groups as core audiences for AJMC and MHE
• Use AI tools to accelerate audience research, campaign planning, copy development, lead scoring analysis, and performance reporting, maintaining brand accuracy and strategic alignment across all deliverables
• Develop and execute audience growth strategies across email, newsletter and text subscriptions, and digital channels, with ownership of segmentation and targeting in partnership with data and operations teams
• Leverage third-party data to identify and prioritize target audiences, and pursue new audience sources through partnerships and content-driven capture
• Monitor audience health metrics including growth, engagement, deliverability, and retention, and recommend actions to improve them
• Plan and run B2B campaigns targeting decision-makers at pharmaceutical and biotechnology companies to drive sponsorship opportunities and support sales and business development
• Build lead generation programs including account-based targeting and handoff processes, and partner with business development to develop marketing materials and audience insights that demonstrate brand value to sponsors and partners
• Execute integrated campaigns on plan and on time across email, paid digital and search, social, print and digital advertising, direct mail, and marketing partnerships
• Write and oversee copy for marketing collateral so positioning and messaging are right for each target audience; brief creative on assets and route them for stakeholder approval
• Manage, coach, and develop direct reports, including goal setting, work assignment, regular feedback, and performance reviews; participate in hiring and onboarding for the team

Requirements

• 5 or more years of marketing experience, including audience development and B2B marketing; healthcare or managed care experience preferred
• 2 or more years of people management experience, with a track record of developing team members and driving results through others
• Hands-on experience with marketing automation, CRM, and email platforms, with the ability to use data to make and defend recommendations
• Active use of AI tools such as Claude, ChatGPT, or Perplexity to accelerate audience research, campaign planning, and analytical work in a fast-moving, deadline-driven environment
• Strong analytical skills with comfort turning data into prioritized actions and clear reporting
• Excellent writing, project management, and cross-functional communication skills
• Test-and-learn orientation — you form hypotheses, run experiments, and use results to improve future campaigns

Preferred

• Bonus: examples of AI-enhanced marketing workflows that improved audience growth, lead generation quality, or team output across concurrent priorities
• Bonus: experience using AI tools to accelerate marketing workflows and demonstrate impact on campaigns

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical and dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program through NYLGBS
• Fertility benefits through Progyny