Responsibilities

• Marketing Strategy & Planning: Develop and implement the U.S. marketing strategy, owning the annual marketing calendar to ensure alignment with event schedules and brand moments.
• Campaign & Brand Leadership: Lead integrated marketing campaigns across digital, social, PR, and partnerships, ensuring a consistent and premium brand presence.
• Team Leadership: Manage and mentor the Content Marketing Manager – North America, providing strategic direction and fostering collaboration across departments.
• Influencer & Community Strategy: Lead the U.S. influencer and ambassador strategy, identifying and developing relationships with key athletes and community leaders.
• CRM & Audience Growth: Oversee CRM and newsletter strategies to drive participant acquisition, retention, and effective lifecycle communication.
• Performance & Budgeting: Manage the U.S. marketing budget, ensuring efficient resource allocation and measurable ROI through advanced performance tracking and analytics.
• Cross-Functional Collaboration: Partner closely with internal teams, including events, partnerships, and global marketing, to ensure seamless execution.

Requirements

• Experience: 6–8+ years in marketing, brand, or campaign leadership roles, ideally within the sports, fitness, or community-driven industries.
• Leadership: Proven ability to manage and mentor team members and lead complex projects across multiple stakeholders.
• Strategic Mindset: Strong experience in integrated marketing strategy and the ability to adapt global campaigns for the U.S. audience.
• Analytical Skills: Data-driven mindset with strong capabilities in reporting and campaign optimization.
• Communication: Exceptional organizational and communication skills.
• Languages: English; additional languages are a plus.
• Flexibility: Willingness to travel to U.S. events and activations, including weekends.
• Passion: A genuine love for sport, fitness, or live experiences.

Benefits

• Attractive holiday & PTO plans
• Health insurance and retirement plan
• A relaxed work atmosphere in a supportive team, with flat hierarchies and short decision-making paths, along with autonomy and creative freedom in your daily work.
• The chance to grow, learn, and thrive with opportunities for development in a dynamic, expanding company.
• The opportunity to grow with one of the world’s fastest-expanding sports brands
• Attractive office location: River North, Chicago, IL.