Responsibilities

• Email Marketing: Build, test, and schedule email campaigns in our email marketing platform across a range of formats—newsletters, event promotions, and lead generation.
• Develop strategy and leverage segmentation, automation, and A/B testing to improve engagement and support organizational goals.
• Event Marketing: Lead event marketing and promotion campaigns from strategy through execution, coordinating across email, social, and other digital channels to drive registrations and awareness.
• Social Media and Content Production: Partner with our social media lead to develop campaigns that promote Mercatus scholars and their work.
• Contribute platform-specific content, digital assets, and short-form content—including graphics, video clips, and audio excerpts drawn from podcasts and events—ensuring everything is on-brand and optimized for each audience.
• Data & Reporting: Maintain data integrity, build reports, and translate performance metrics into clear, actionable insights for the team and internal stakeholders.
• Cross-Team Partnership: Collaborate with program teams, scholars, and design to plan and execute integrated marketing campaigns.
• Help develop SOPs, templates, and best practices that make it easier for teams across Mercatus to communicate effectively and consistently

Requirements

• 3+ years of experience in marketing, communications, events, or digital media
• Strong writing, editing, and content strategy skills
• Experience managing email marketing campaigns and social media accounts
• Comfortable working with data—pulling reports, identifying trends, and making recommendations
• Organized, proactive, and able to manage multiple priorities in a collaborative environment
• Genuine interest in classical liberal ideas, free-market research, and the institutions that allow people and communities to thrive

Preferred

• Experience with email marketing platforms (Marketing Cloud, Mailchimp, or HubSpot)
• Proficiency with social media management tools (Sprout Social or similar)
• Familiarity with Salesforce or other CRM systems
• Experience with event management platforms (Cvent or similar)
• Design skills in Canva or Adobe Creative Suite
• Experience with short-form video production or podcast content

Benefits

• full health and dental coverage
• unlimited paid time off
• long-term disability and life insurance
• a 403(b) retirement savings program
• parking/travel benefits
• twelve free credits per year at George Mason University