Marketing Manager, Medicare Advantage
District of Columbia, USA (On-site)
Posted 2 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and drive Medicare Advantage marketing strategies end-to-end, with a strong focus on AI-driven growth, cross-channel campaigns, and governance.
- Own campaign strategy and execution across AEP and Open Enrollment
- Lead AI adoption and governance in marketing
Job Description
Responsibilities
- Developing strategic Medicare Advantage marketing plans
- Develop annual and quarterly marketing strategies supporting acquisition, retention, and member engagement goals.
- Build integrated omnichannel marketing plans across direct mail, digital, television, social media, search, broker marketing, community outreach, CRM, email, and events.
- Translate enterprise growth objectives into measurable marketing initiatives.
- Identify new market opportunities through consumer insights, competitive intelligence, demographic analysis, and AI-driven forecasting.
- Leveraging artificial intelligence to improve marketing performance
- Serve as an AI champion by integrating artificial intelligence throughout the marketing lifecycle.
- Use generative AI to accelerate campaign planning, creative development, content creation, and messaging optimization.
- Develop AI prompts, reusable workflows, and automated playbooks for the marketing organization.
- Utilize AI agents to conduct market research, audience segmentation, and competitive intelligence.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field
- 5-7+ years of progressive marketing experience
- 3-5+ years supporting Medicare Advantage, Medicare, or healthcare marketing
- Experience leading integrated marketing campaigns
- Experience managing external agencies and vendors
- Strong project management skills
- Advanced analytical capabilities
- Excellent executive communication skills
Preferred
- Master's degree (MBA or related discipline)
- Medicare Advantage payer experience
- Experience launching new markets
- Digital marketing certifications
- Marketing automation expertise
- AI certifications or demonstrated AI implementation experience
Johns Hopkins Health Plans
Johns Hopkins Health Plans guides more than 470,000 members toward improved health outcomes by providing innovative health plans and solutions backed by the clinical and research excellence of Johns Hopkins Medicine. Johns Hopkins Health Plans serves the Maryland and Mid-Atlantic region.Health plans like no other for a you like no other: Advantage MD (Medicare Advantage), Employer Health Programs (employer group), Priority Partners (Medicaid) and US Family Health Plan (TRICARE Prime).
