Responsibilities

• Optimize placement, products/programs, and content to increase traffic and drive revenue
• Coordinates with property teams plus corporate revenue, F&B, and marketing teams to meet measurable goals.
• Plan and manage digital advertising and online promotional activities ensuring measurable goals are met.
• Performs keyword analysis, research and copywriting and manages text and images for our hotel websites and listings.
• Responsible for identifying website content and photography updates to keep content relevant and fresh.
• Prepares marketing & social media activity reports to track and measure social and digital initiatives.
• Monitor brand compliance for the company.
• Elevate the internal/external communications including production of materials such as web, video and social media strategies.
• Assist with reputation management initiatives by monitoring hotel(s) presence on, and placement of all reputation/review sites (TripAdvisor, Yelp, social media, Google, OTA?s etc.). In addition, review all user reviews (positive and negative) and ensure property level teams are appropriately utilizing responses through appropriate channels.
• Develop comprehensive full-funnel integrated media strategies that drive brand awareness, consideration, conversion, and revenue performance.

Requirements

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.
• Bachelor?s degree in business, marketing or related field required; master?s degree preferred.
• At least three years of experience in a related field.