Marketing Manager

Responsibilities

• own marketing for Magnattack in the US. This is a role for someone who wants to build, not inherit. You'll set the strategy, do the work and decide how we reach the people who keep the food supply safe: QA, food safety and operations leaders in food plants across the country.
• You'll have a lot of freedom. We know our customers, our products and our markets well, and we'll share all of it. How you turn that into demand is up to you.
• This role starts as a one-person marketing function, with assistance from a few team members who have allocated time in their schedules to assist the marketing department (content, posts, etc.) You'll build the systems, processes and programs from the ground up.
• As you prove results, you'll have the budget and authority to build and lead your own marketing team.
• The challenge: build awareness with the right audience and turn it into quality leads for our sales team.
• You'll also have something most marketers don't. We&aposre building an in-house studio, and a priority for the first year is a professional video library that shows our technicians and products at their best.
• How we'll measure success: One thing matters most: growth in qualified leads and sales pipeline. In 12 months, Magnattack should be generating more leads, more pipeline and more sales than it would have without you.

Requirements

• Several years of hands-on B2B marketing experience, ideally in manufacturing, industrial equipment or the food industry
• A record of campaigns you built yourself that produced measurable leads or pipeline
• Comfort running marketing on your own, from strategy through to execution
• Strong writing and content skills, and an eye for quality, especially in video
• Curiosity about technical products and the people who buy them
• A habit of using AI and modern tools to work faster and smarter
• The confidence to bring new ideas and challenge how we do things
• A clear understanding of what success looks like in your role
• Advanced SEO Strategy & Technical Execution: Proven expertise in designing and executing comprehensive SEO strategies, possessing a deep technical understanding of search engine algorithms, advanced site architecture, schema markup, and Core Web Vitals to maximize growth and visibility

Benefits

• Benefits: HSA medical plan (UnitedHealthcare), 401(k) with up to 4% Safe Harbor match, 160 hours PTO per year, 48 hours Sick & Safe Time, plus optional dental and vision