Responsibilities

• Build and lead the marketing department from the ground up including organizational structure, workflows, tools, operational standards, and long-term strategy
• Recruit, train, mentor, and develop future marketing team members while initially operating in a highly hands-on capacity
• Establish marketing governance, communication standards, approval processes, and operational best practices
• Develop scalable marketing infrastructure and processes to support the long-term growth of the business
• Create a collaborative, performance-oriented, and commercially driven team culture
• Own and lead all marketing strategies across brand, digital, social media, PR, content, partnerships, and guest engagement initiatives
• Develop annual and quarterly marketing plans with measurable KPIs, budgets, audience targets, and revenue objectives
• Drive attendance growth, online sales conversion, season pass sales, and in-park spending initiatives
• Develop integrated campaigns across digital, experiential, tourism, promotional, and partnership channels
• Identify growth opportunities and recommend strategic initiatives to support business expansion and guest acquisition