Responsibilities

• Build and lead the marketing department from the ground up including organizational structure, workflows, tools, operational standards, and long-term strategy
• Recruit, train, mentor, and develop future marketing team members while initially operating in a highly hands-on capacity
• Establish marketing governance, communication standards, approval processes, and operational best practices
• Develop scalable marketing infrastructure and processes to support the long-term growth of the business
• Create a collaborative, performance-oriented, and commercially driven team culture
• Own and lead all marketing strategies across brand, digital, social media, PR, content, partnerships, and guest engagement initiatives
• Develop annual and quarterly marketing plans with measurable KPIs, budgets, audience targets, and revenue objectives
• Drive attendance growth, online sales conversion, season pass sales, and in-park spending initiatives
• Develop integrated campaigns across digital, experiential, tourism, promotional, and partnership channels
• Identify growth opportunities and recommend strategic initiatives to support business expansion and guest acquisition

Requirements

• Minimum 5 years of progressive marketing leadership experience, preferably within amusement parks, attractions, entertainment, hospitality, tourism, or experiential industries
• Bachelor’s degree in Marketing, Business Administration, or a related field preferred
• Strong analytical, financial, and data-driven decision-making skills
• Practical knowledge of marketing campaigns and promotions
• Proven track record of building marketing teams, driving revenue growth and leading high-performing teams
• Strong written and verbal communications skills
• Proficiency in Microsoft Office, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO
• Due to the nature of the amusement park business, must be able to work a flexible schedule which includes weekends and holidays as needed