Responsibilities

• Marketing Strategy and Enrollment Growth
• - Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth
• - Manage marketing strategies across the full enrollment funnel, from initial awareness and inquiry through tour and enrollment
• - Partner with center and enrollment teams to improve lead-to-tour and tour-to-enrollment conversion
• - Identify opportunities to strengthen the prospective family journey through improved messaging, timing, and follow-up
• - Support local marketing strategies that help individual centers build awareness and generate enrollment within their communities
• Lead Nurture and Lifecycle Marketing
• - Develop email, SMS, and follow-up campaigns that nurture prospective families throughout the enrollment journey
• - Create conversion-focused messaging, scripts, and marketing resources for Center Directors and enrollment teams
• - Evaluate prospective family engagement and identify where leads are dropping out of the funnel

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years of marketing experience, including experience with digital marketing, demand generation, customer acquisition, or lifecycle marketing
• Experience managing marketing initiatives across multiple channels
• Demonstrated ability to analyze marketing performance, conversion data, and KPIs
• Experience with CRM, email marketing, or marketing automation platforms
• Strong writing, editing, and content development skills
• Experience with social media management and content strategy
• Strong project management and organizational skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Excellent communication and cross-functional collaboration skills

Benefits

• Childcare Benefits
• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off