Marketing Manager Lead - Journeys & Personalization

Responsibilities

• Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
• Applies expert knowledge of marketing principles to complex, and often unique work assignments.
• Applies expert knowledge of the business, its products and processes, advising senior management on issues.
• Leads and motivates cross functional team members in the development and implementation of key initiatives.
• Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
• Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
• Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
• Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
• Directs analyses, root cause identification and development and recommendation of key work product.
• Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of relevant business support and / or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.

Preferred

• Deep experience designing and optimizing customer journeys across acquisition, lead nurture, and conversion programs.
• Demonstrated success improving conversion rates through personalization, testing, and customer experience optimization.
• Expertise leveraging customer data, segmentation, CDPs, identity resolution, or audience activation platforms.
• Experience developing personalization strategies across owned and paid marketing channels.
• Strong understanding of behavioral marketing, lifecycle marketing, and journey orchestration.
• Experience creating and executing structured A/B and multivariate testing programs.
• Ability to translate complex customer insights and data into actionable marketing strategies.
• Strong executive presence with experience influencing senior leaders and cross-functional stakeholders.
• Demonstrated ability to lead large-scale, complex initiatives that deliver measurable business outcomes.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.