Marketing Manager, Large Practice Services

Responsibilities

• Collaborate with the Sr. Manager to develop and implement marketing campaigns and the annual plan, contributing channel-level expertise to shared strategy and measurement decisions.
• Manage day-to-day marketing operations, including campaign timelines, workflows, and coordination across internal teams and external partners.
• Track marketing spend against budget and assist in preparation of performance and ROI reporting for leadership review.
• Assist in maintaining marketing dashboards and performance reporting to share insights with leadership.
• Collaborate with agency and media partners on paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.), and on SEO/SEM/GEO initiatives to improve organic visibility and drive qualified traffic.
• Own execution of email and lead-nurture campaigns in HubSpot, including list management, campaign builds, and webinar integration.
• Manage webinar programs end to end, including scheduling, promotion, and follow-up workflows.
• Coordinate direct mail campaigns, including list sourcing, production vendor management, and performance tracking.
• Monitor and analyze marketing performance metrics across channels to optimize campaigns and inform reallocation.
• Maintain consistent brand voice, messaging, and visual standards across all digital and traditional marketing channels.

Requirements

• Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
• Proficiency in marketing automation, CRM, and social media platforms, including hands-on HubSpot experience.
• Working knowledge of a CMS platform (WordPress or similar) for routine content updates.

Preferred

• Typically, a bachelor’s degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications (HubSpot, Google Ads, etc.)