Marketing Manager at Lafayette Federal Credit Union | Rockville, MD | $86K/yr – $105K/yr

Lafayette Federal Credit Union

Marketing Manager

Rockville, MD (Hybrid)

$86K/yr – $105K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive branch-focused marketing to grow member engagement and product adoption across Lafayette Federal Credit Union locations.

Own development and execution of branch marketing strategies across digital, print, and in-branch channels.
Must-have: 5+ years planning multi-location campaigns in a regulated environment.
Standout: Cross-functional coordination with branches, sales, and vendors for timely, on-brand execution.

Job Description

Responsibilities

Develop and execute branch focused marketing strategies that drive account growth, product adoption, and in branch engagement.
Partner with Branch and Business Development teams to identify local market opportunities, member needs, and growth priorities.
Support branch specific initiatives such as product promotions, community events, grand openings, and in-branch campaigns.
Ensure branches are equipped with timely, on brand marketing materials that support sales conversations and member education.
Champion best practices that enhance the member experience within branch environments.
Plan, manage, and execute integrated marketing campaigns that support branch goals across digital, print, OOH, and in branch channels.
Customize enterprise campaigns for local branch execution, ensuring relevance by market and audience.
Maintain a branch marketing calendar to coordinate promotions, events, and communication across locations
Oversee production and deployment of branch marketing materials, including signage, collateral, digital displays, and event materials.
Use branch level performance data, member insights, and local market trends to inform campaign strategy and optimization.
Measure the effectiveness of branch campaigns using KPIs such as foot traffic, appointment volume, product adoption, and campaign response.
Partner with analytics and marketing leadership to evaluate ROI and recommend improvements for future branch initiatives.
Share insights and performance summaries with branch leadership and marketing stakeholders.
Serve as a key marketing partner to Branch Managers, Retail leadership, and Business Development teams.
Participate in branch and cross departmental meetings to understand priorities and align marketing efforts accordingly.
Develop and maintain branch marketing guides, toolkits, and FAQs to support frontline teams.
Assist the PVP, Marketing in preparing branch performance updates, leadership presentations, and executive communications.
Act as a central point of contact for branch related marketing requests and initiatives.
Manage relationships with vendors and agencies supporting branch marketing initiatives, ensuring high quality execution and on time delivery.
Ensure vendor deliverables align with brand standards, compliance requirements, and branch needs.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of experience planning and executing marketing campaigns, preferably with experience supporting retail locations, financial institutions, or multi location environments.
Strong project management and organizational skills, with the ability to manage multiple branch initiatives simultaneously.
Excellent communication and relationship building skills, with experience collaborating across teams.
Strong understanding of marketing channels, including email, digital advertising, local marketing, content, and in branch communications.
High attention to detail and ability to execute in a regulated environment.

Lafayette Federal Credit Union

2.8 Glassdoor

Lafayette Federal Credit Union is one of the premiere financial institutions in the Washington, D.C. area. Since our founding in 1935, we have sought to provide our members with a safe and convenient place to save, and to offer loans at rates and terms more favorable than those of other financial institutions. We also work hard to provide top-notch customer service.View our careers at www.lfcu.org/careers!Federally insured by NCUA. Equal Housing Lender.Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA www.finra.org /SIPC www.sipc.org ) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Lafayette Federal Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.Investment representatives at Lafayette Federal Credit Union are licensed to transact securities business in MD.

Founded in 1935

Rockville, Maryland, USA

170 employees (7 in marketing)

www.lfcu.org

40% recommend to a friend

82% CEO approval