Responsibilities

• Serve as the primary marketing lead for an assigned KSL business vertical, developing and executing marketing strategies that support business objectives and audience growth.
• Develop annual, quarterly, and campaign-specific marketing plans designed to drive audience acquisition, engagement, retention, and revenue growth.
• Manage the execution, testing, and optimization of marketing initiatives across a variety of channels, including paid media, SEO, email, push notifications, on-site promotions, partnerships, events, traditional advertising, and emerging marketing opportunities.
• Analyze marketing, audience, and business performance data to identify trends, measure campaign effectiveness, and provide actionable recommendations to stakeholders and leadership.
• Monitor key performance indicators (KPIs), and regularly communicate marketing performance, insights, opportunities, and recommendations.
• Collaborate closely with product managers, business directors, sales leaders, analysts, and other stakeholders to ensure marketing initiatives align with broader business goals and priorities.
• Partner with internal creative, social media, and community relations teams to develop and execute integrated marketing campaigns and audience engagement initiatives.
• Manage marketing budgets, forecast expenditures, and ensure resources are allocated effectively to maximize return on investment.
• Identify, develop, and manage strategic partnerships, sponsorships, and community engagement opportunities that support business objectives and strengthen KSL's brand presence.
• Stay informed on industry trends, consumer behavior, competitive activity, and emerging marketing technologies, applying insights to improve marketing effectiveness and business outcomes.
• Represent the marketing team in cross-functional meetings, strategic planning discussions, and stakeholder presentations.

Requirements

• Bachelor's degree in Marketing, Communications, Business Management or a related field, or equivalent professional experience.
• 3+ years of experience in marketing, digital marketing, growth marketing, or audience development.
• Demonstrated experience developing and executing marketing strategies that drive measurable business results.
• Meaningful hands-on experience in one or more of the following areas, with experience across multiple areas preferred: Paid media (Google Ads, Meta, programmatic advertising, etc.)
• Search Engine Optimization (SEO)
• Marketing automation and lifecycle marketing (email, push notifications, customer journeys, etc.)
• Audience growth and engagement strategies
• Content marketing and on-site promotional strategies
• Strong analytical skills with the ability to interpret data, identify trends, measure performance, and translate insights into actionable recommendations.
• Experience using analytics and reporting platforms such as Google Analytics, Looker Studio, Adobe Analytics, or similar tools.
• Ability to manage multiple projects and priorities simultaneously while meeting deadlines in a fast-paced environment.
• Excellent written, verbal, and presentation communication skills.
• Experience presenting recommendations, insights, and performance results to stakeholders and leadership teams.
• Strong collaboration and relationship-building skills, with the ability to work effectively across departments and with stakeholders at all levels of the organization.
• Demonstrated problem-solving skills and a proactive, solution-oriented mindset.
• Self-motivated, highly organized, and comfortable working independently while taking ownership of projects and results.

Preferred

• Experience managing paid media campaigns, optimization, and budgets
• Experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Pardot, or similar tools.
• Experience with SEMrush, Ahrefs, Google Search Console, or similar SEO platforms.
• Experience conducting A/B testing and experimentation programs.

Benefits

• Robust, affordable medical, dental and vision coverage with no wait period for enrollment
• Paid leave for new parents under our Medical Maternity and Parental Leave policies
• Opportunities to apply for tuition reimbursement
• Paid time off for vacation and sick leave in addition to paid company holidays
• Generous 401(k) with Company match, fully vested from day one
• Paid time off for volunteering
• Employer-funded retirement account, fully vested from day one
• Employee Assistance Program (EAP) services
• Access to an entire team of free financial planners
• Matches on contributions to charitable organizations after one year of service