Marketing Manager

District of Columbia, USA (On-site)

$130K/yr – $150K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Lead municipal market strategy, messaging, content, and cross‑functional alignment across campaigns, channels, and sales enablement to drive customer outcomes and ROI.

Own market strategy, positioning, and voice for municipal segments
Develop campaigns, content, and sales enablement across reps and partners
Partner with sales, product, and engineering to ensure capabilities and outcomes are reflected in messaging

Job Description

Responsibilities

Market Strategy & Positioning
Develop comprehensive marketing strategies for municipal market segments, including municipalities, local government entities, consulting engineers, and channel partners
Define messaging, positioning, and value proposition for municipal solutions
Develop Commercial Insights relevant to municipal customers and engineering firms
Act as the voice of the market by engaging with customers, reps, and engineers
Monitor emerging trends and the competitive landscape to refine marketing strategy, positioning and messaging.
Channel Enablement
Build and deploy marketing programs that support manufacturer reps and channel partners
Develop sales enablement tools, e.g., presentations, case studies, application guides, etc.
Improve how Rep firms position Komline solutions in the field

Requirements

MBA degree in marketing or related field
5+ years of marketing experience in a business-to-business environment
Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising, SEO/SEM
Portfolio of interactive campaigns, e.g., theme, design, content, and ROI
Excellent project management skills with ability to manage multiple priorities and deadlines
Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams

Preferred

Marketing Tools: Salesforce, Zoominfo, Sales Navigator, Canva, Google/Bing/LinkedIn Ads, Google Analytics
Industrial equipment or related industries
Channel marketing, i.e., marketing through indirect sales channels, manufacturer representative networks, distributors, or consulting engineering firms
Cross-functional businesses, i.e., an organization with 10+ operating units
Challenger Sales Method, Commercial Insights generation

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

The middle of this range ($140K) is 59% above the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most earn $75K to $105K. Based on 1,166 salaries, including bonus and equity.

See all Marketing Manager salaries See more General Marketing jobs

See all Komline Sanderson salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

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