Marketing Manager

Responsibilities

• Develop and execute a unified marketing strategy across four distinct brands (Jetstream, MRL, HOG, and Blasters) while respecting each brand’s unique market position and history.
• Lead, manage, and support marketing staff at each individual location, setting priorities, establishing standards, and promoting accountability.
• Oversee the planning, development, and distribution of marketing collateral, including brochures, sales sheets, presentations, signage, and other print and digital materials.
• Manage all social media strategies, content planning, and brand messaging to ensure a consistent and professional presence across platforms.
• Direct brand image and visual consistency across all companies, locations, communications, and customer-facing materials.
• Plan, coordinate, and support trade show participation, including booth materials, show logistics, messaging, promotional items, and post-event follow-up.
• Oversee company clothing, branded merchandise, and promotional gear programs to ensure quality, consistency, and alignment with brand standards.
• Partner with leadership, sales teams, and location managers to align marketing initiatives with business goals, market opportunities, and customer needs.
• Manage external vendors, designers, printers, and other marketing partners to ensure projects are delivered on time and within budget.
• Create and maintain marketing calendars, campaign timelines, and project priorities across all four companies to ensure timely work product delivery.

Requirements

• BA/BS degree or equivalent relevant work experience will be considered in lieu of degree required.
• Minimum of five (5) years directly related experience in heavy equipment manufacturing with progressive management experience required.
• Demonstrated success in marketing leadership, team coordination, with multi-business and site operations experience required.
• Minimum of 5 years experience leading marketing initiatives or teams across multiple locations required.
• Creative thinker and strong communicator with exceptional written and verbal communications skills, and an ability to use data to inform all decisions required.
• Results oriented with strong problem solving skills.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Ability to build relationships across all departments, organization levels and locations.
• Strong project management skills; Ability to demonstrate management of multiple projects at multiple sites with a high degree of organization, and on time completion.
• Demonstrated ability to work independently as well as part of a team at all levels of an organization.
• Up to 25% travel required due to multi-site responsibility.

Benefits

• Insurance (life, medical, dental, vision), paid holidays, paid vacation, 401(k) with matching contributions and tuition reimbursement. We provide our employees with a smoke-free, drug-free workplace.