Responsibilities

• Own and manage the seasonal marketing calendar (Winter, Spring, Summer, Fall), including drink launches, national holidays, and IndyCar-related activations.
• Develop and execute localized, store-specific promotions to increase transactions, trial, and guest frequency.
• Partner with operations and product teams on marketing for new menu items and limited-time offers.
• Oversee loyalty program structure and reward strategies using the Craver platform and Square ecosystem.
• Build and launch segmented push notifications, email campaigns, and SMS marketing targeting specific user behaviors and locations.
• Drive app acquisition and conversion using paid campaigns, in-store signage, and promotional incentives.
• Manage in-app promotions (e.g., double-point days, tier bonuses) aligned with seasonal and event marketing plans.
• Collaborate with the development team to test new app features, ensure POS integration, and manage QA.
• Monitor app analytics (downloads, retention, redemption rates) and run A/B tests to optimize messaging and user experience.
• Collect user feedback and work cross-functionally to enhance app performance and guest retention.

Requirements

• 3–5+ years of experience in marketing, preferably in retail, food & beverage, hospitality, or multi-unit environments
• Experience with loyalty platforms, mobile app marketing, and digital advertising
• Strong project management and communication skills
• Ability to analyze data, interpret insights, and present findings to leadership
• Proficiency in Meta Ads Manager, TikTok Ads, Google Business tools, and POS systems (Square experience is a plus)

Preferred

Benefits