Responsibilities

• Develop Market Growth Strategy
• Lead Janitza North America's marketing strategy for key growth markets and customer segments.
• Develop market and persona-specific messaging that clearly communicates the value of Janitza's solutions.
• Conduct customer, competitor, and market research to identify opportunities for growth.
• Build and maintain target persona profiles, including key challenges, objectives, pain points, and buying motivations.
• Gather Voice of Customer insights through customer interviews, site visits, Lunch & Learn programs, product and sales collaboration, and tradeshow engagement.
• Own Campaign Development and Execution
• Develop and execute integrated marketing campaigns supporting Janitza's growth initiatives.
• Define campaign objectives, messaging, content requirements, target audiences, channels, and success metrics.
• Manage campaigns across digital, content, social media, industry publications, events, webinars, channel partner programs, and distributor activities.

Requirements

• - Bachelor's degree in Marketing, Business, Communications, or a related field.
• - 4-6 years of B2B marketing experience.
• - Proven experience owning or leading marketing campaigns from strategy through execution and measurement.
• - Experience developing messaging, positioning, and content for technical or complex products and solutions.
• - Strong project management skills with the ability to manage multiple priorities simultaneously.
• - Exceptional written and verbal communication skills.
• - Demonstrated ability to translate customer insights into actionable marketing programs.
• - Strong attention to detail and commitment to producing high-quality, error-free work.
• - Ability to travel up to 25%.

Preferred

• - Experience marketing technical, engineering, energy, infrastructure, manufacturing, or other complex B2B solutions.
• - Experience supporting channel partner or distributor marketing programs.
• - Experience managing marketing agencies, freelancers, or external vendors.
• - Familiarity with Salesforce and marketing performance analytics.
• - You are naturally curious and enjoy understanding why customers face certain challenges. Rather than relying on marketing buzzwords or generic messaging, you uncover meaningful insights and transform them into compelling stories that resonate with customers.
• - You enjoy building relationships with customers, sales teams, industry peers, and marketing professionals. You're equally comfortable developing strategy, gathering customer insights in the field, reviewing creative work, and measuring campaign performance.
• - Most importantly, you are someone who can take ownership, make sound recommendations, and independently drive strategic marketing initiatives that support long-term business growth.