Responsibilities

• Own NSI’s marketing strategy, performance metrics, and execution roadmap across digital and traditional channels.
• Translate business and growth objectives into actionable, measurable marketing initiatives.
• Lead, mentor, and manage one Marketing/Digital Specialist, setting priorities, providing coaching, and ensuring high-quality execution.
• Act as the primary marketing partner to Sales and Product teams to support revenue growth and pipeline development.
• Balance strategic planning with hands-on execution while driving accountability for results.
• Oversees content development including website, sales collateral, and marketing materials to ensure consistency with brand standards.
• Marketing budget planning and management, including vendor and agency negotiations, to ensure efficient allocation of resources against strategic priorities.
• Analyze market trends, customer insights, campaign performance, and competitive intelligence to inform marketing strategy and identify growth opportunities.
• Own performance measurement across key KPIs including website traffic, CTR, conversion rates, cost per lead, SEO performance, and ROI.
• Translate analytics into clear recommendations that drive optimization and continuous improvement.

Requirements

• Bachelor's or Master's degree in Marketing, Marketing Analytics, Business Administration with a concentration in Marketing, Business/Data Analytics, or a related field.
• Minimum of four years of experience in data analysis, market research, and quantitative methods.
• Demonstrated success developing and executing marketing strategy with measurable results across digital and traditional channels (including website, sales collateral, and marketing materials) to ensure consistency with brand standards.
• Experience managing the full product lifecycle, from development through promotion, to deliver business results.
• Marketing budget planning and management experience, including vendor and agency negotiations, to ensure efficient allocation of resources against strategic priorities.
• Strong cross-functional leadership and collaboration skills, with the ability to influence stakeholders across the organization.
• Demonstrated ability to drive business growth initiatives through data-driven decision-making.
• Strong understanding of the lead generation process, including tracking and follow-up performance from trade shows and events.
• Proven ability to lead, develop, and mentor Marketing/Digital Specialists, with strong people management skills in coaching, performance management, and career development.
• Excellent written and verbal communication skills.

Preferred

• Experience with industrial, scientific, or instrumentation equipment is a plus.