Responsibilities

• Develop and execute high-impact go-to-market strategies, programs, and resources that are innovative and actionable to maintain leading access perceptions, educate stakeholders around coverage and access, and meet Psychiatry business objectives
• Develop messaging and resources to educate HCPs and Consumers on differentiated quality of coverage, local access dynamics, and affordability support
• Partner closely with the sales force and sales leadership to understand, prioritize, and address resource needs that support effective and strategic market access pull-through
• Collaborate with brand team members, cross-functional partners, and external agencies to non-personal promotion programs and evaluate their effectiveness
• Manage agency partners in the development of new marketing materials and the enhancement of existing resources
• Serve as the brand team point of contact and strategic partner to the Patient Services team in the continued evolution of new patient care model
• Identify strategic opportunities and lead the development and execution of tactics as a part of annual Brand Planning process
• Develop messaging and campaign measurement plans, monitor performance metrics, and identify optimization opportunities to achieve brand objectives
• Proactively identify business challenges and develop creative, innovative, and practical solutions.
• Manage the marketing budget for assigned areas of responsibility, including planning, tracking, and resource allocation.

Requirements

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred

• Previous marketing experience of 5+ years brand marketing
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Strong planning and organization skills, attention to detail, execution, and follow-through

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.