Responsibilities

• The Marketing Manager I/II, Migraine HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of migraine franchise. You will:
• Work in a team environment to lead the development and execution of strategies and implementation of personal promotion tactics to support more patients to get the help they need and best position the Migraine franchise for success
• Foster positive working relationships with the entire Migraine marketing teams, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.
• Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
• Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive the Migraine business.
• Translate brand strategy and HCP customer insights into an integrated omnichannel engagement plan that defines priority audiences, desired behaviors, channel roles, content needs, and a coordinated customer experience across personal and non-personal promotion.
• Lead omnichannel execution across field-delivered and digital HCP touchpoints, including sales force materials, email, websites, paid media, virtual and in-person programs, point-of-care and other emerging channels, ensuring that content, sequencing, and calls to action work together.
• Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance.
• Work with internal cross function groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material.

Requirements

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred

• MBA
• Minimum 5 years of pharmaceutical industry experience required, sales or marketing experience preferred
• Demonstrated experience developing and executing integrated HCP omnichannel marketing programs in a regulated environment, with working knowledge of customer journey design, audience segmentation, channel planning, content orchestration, campaign measurement, and optimization.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.