Responsibilities

• Define, plan and oversee execution of the omnichannel marketing strategy, driving patient engagement, resource utilization, and patient support throughout the Dermatology treatment experience – and across all channels.
• Lead channel strategy and development of: Field/Patient Engagement marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print.
• Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams.
• Write omnichannel marketing briefs and support Marketing Manager I in execution. Understand timelines to accomplish tasks and anticipate potential barriers impacting campaign delivery.
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of patient and HCP strategies by establishing omnichannel learning agendas and measurement plans.
• Lead extraction of insights from measurement activities and formulate recommendations for optimization; prioritize and foster a test-and-learn environment.
• Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
• Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform Salesforce, Adobe, Veeva, and Five9 platform enhancements, integration solutions, and service innovations.
• Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.

Requirements

• Bachelor’s degree required.
• Previous marketing experience required.
• 5+ years of brand, omnichannel, and digital marketing experience preferred, ideally in a similar pharma, patient service, or service-related industry.
• Proficient understanding of brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
• Strong background in customer, patient, or HCP service and retention strategies.
• Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.
• Experience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platforms preferred.
• Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
• Demonstrated experience collaborating with marketers and cross-functional teams.
• Excellent communication (oral, written, and presentation) and interpersonal skills.

Preferred

• 5+ years of brand, omnichannel, and digital marketing experience preferred, ideally in a similar pharma, patient service, or service-related industry.
• Experience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platforms preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.