Responsibilities

• Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.
• The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.
• Serve on property leadership team.
• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Champion social media marketing and day-to-day activities including:
• Create high-quality content calendars that connect with followers to take action.
• Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
• Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
• Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
• Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust game plan as needed.