Marketing Manager at Home Energy Pros | Fort Wayne, IN | $50K/yr – $200K/yr

Marketing Manager

Fort Wayne, IN (On-site)

$50K/yr – $200K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale CRM and lead-gen operations across markets, from GoHighLevel setup to paid and direct-mail campaigns, with data-driven reporting and clean data practices.

GoHighLevel ownership across markets and campaign automation.
Reactivation and follow-up systems (SMS, email, voicemail) to move cold leads to meetings and close deals.
Paid lead gen via Meta and direct mail with measurement that ties to cost per acquisition and pipeline impact.

Job Description

Responsibilities

Take full ownership of GoHighLevel — pipelines, automations, tagging, and reporting across every market we operate in.
Launch the reactivation campaign against our 10,000+ contact database — segment it, sequence it, measure it.
Run and scale paid lead gen through Meta ads and EDDM direct mail.
Build follow-up systems (SMS, email, voicemail) that turn cold leads into sits and sits into sales.
Report on what matters — lead volume, sit rate, close rate, cost per acquisition.
Keep the data clean — DNC compliance, skip tracing coordination, dedup.

Requirements

3+ years in marketing operations, CRM management, or growth marketing.
A track record in direct-response or high-volume sales environments (home services, D2D, insurance, or similar).
Comfort with data — you build the dashboard, you don't wait for someone else to hand you one.
Experience running Meta ads and/or direct mail campaigns.
The instinct to build first, ask permission later.