Responsibilities

• Develop, execute, and report on marketing plan with S.M.A.R.T. goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.

Requirements

• 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• 1-2 years in paid advertising experience.
• 1-2 years in working with external partners.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
• Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.

Nice to Have

• Previous experience of managing business social media profiles.
• Previous experience in the hospitality industry.
• Previous experience in public relations.
• Knowledge of online marketing and good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager other social media dashboards.

Benefits

Compensation

How to Apply

Other