Responsibilities

• Lead, coach, and support Home Health Marketers across assigned offices and territories.
• Develop strategies to increase referrals, admissions, and overall census growth.
• Train marketers on effective field marketing, relationship building, follow-up, and account development.
• Help marketers identify and target high-value referral sources including:
• Physicians and physician groups
• Hospitals
• Skilled nursing facilities
• Assisted living communities
• Rehabilitation facilities
• Senior communities

Requirements

• 3+ years of successful marketing, business development, or referral development experience within home health, hospice, skilled nursing, healthcare, or a closely related industry.
• Strong understanding of how home health referrals and admissions are generated.
• Previous experience managing, training, mentoring, or leading marketers or business development representatives.
• Demonstrated ability to develop relationships with healthcare professionals and referral sources.
• Strong communication, coaching, organization, and leadership skills.
• Ability to analyze marketer performance and develop strategies to improve results.
• Comfortable working with multiple offices, territories, and team members.
• Ability to travel as needed.

Preferred

• Direct home health marketing experience strongly preferred .
• Previous experience as a Marketing Manager, Director of Business Development, Regional Marketing Manager, or similar healthcare leadership position.
• Established understanding of Medicare-certified home health operations and referral processes.
• Experience managing marketers across multiple locations or territories.
• Proven history of increasing referrals, admissions, or census.