Responsibilities

• Develop and execute marketing strategies for Hudson VU Rooftop and Green Fig, with a focus on increasing brand awareness, guest engagement, and event attendance.
• Create and manage promotional campaigns for seasonal programming, special events, holidays, ticketed experiences, and private events.
• Develop detailed marketing timelines and promotional plans to ensure each event and seasonal activation is properly promoted across all relevant channels.
• Identify opportunities to maximize key dates, seasonal moments, holidays, and cultural events through creative programming and timely marketing campaigns.
• Work closely with the operations and events teams to ensure marketing initiatives align with the guest experience and overall business goals.
• Track campaign performance and adjust strategies based on engagement, ticket sales, reservations, and overall results.
• Proactively build and maintain relationships with local, regional, and hospitality-focused media outlets, editors, writers, influencers, and event platforms.
• Pitch Hudson VU and Green Fig to media outlets for inclusion in relevant articles, event roundups, "best of" lists, seasonal guides, rooftop guides, holiday features, and other editorial opportunities.
• Identify opportunities to get the venues featured in publications such as local lifestyle, food & beverage, entertainment, tourism, and event media.
• Create compelling pitches and press materials for new events, seasonal launches, special programming, and venue announcements.

Requirements

• 3+ years of experience in marketing, public relations, communications, hospitality marketing, event marketing, or a related field.
• Strong understanding of social media platforms, particularly Instagram and TikTok.
• Proficiency with Canva; experience with Adobe Creative Suite is strongly preferred.
• Demonstrated ability to successfully pitch and secure media coverage, event listings, editorial placements, or other forms of publicity.
• Existing relationships with local NYC media, hospitality publications, event platforms, influencers, or lifestyle outlets is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills and exceptional attention to detail.
• Ability to manage multiple projects, campaigns, and deadlines simultaneously.
• Self-motivated and proactive, with the ability to identify opportunities without waiting to be directed.
• Strong understanding of NYC's hospitality, nightlife, restaurant, event, and entertainment landscape.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off