Marketing Manager, Global Events

Renton, WA (Hybrid)

$89K/yr – $153K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the events marketing cadence for high profile conventions, shaping fan communications and festival campaigns across MagicCon, Gen Con and more.

  • Event Campaign Management: Plan, execute, and optimize fan-facing campaigns tied to flagship events.
  • Cross-Functional Execution: Coordinate with the events, agencies, and design teams to deliver assets and assets-light activations.
  • Audience & Content Ownership: Craft communications for fans and influencers, ensuring on-brand messaging across channels.

Job Description

Responsibilities

  • Come and play with us on the Magic Events Team! You will work directly with the Sr. Event Marketing Manager and assist in the planning and implementation of the marketing campaigns associate with our events, You will help craft and edit fan-facing communications and execute campaigns promoting Magic's festivals including MagicCon, Gen Con, San Diego Comic Con and more!

Requirements

  • BA/BS or equivalent experience with a concentration in Marketing or Business.
  • A minimum of 4 years professional marketing experience.
  • A minimum of 4 years copy editing and copywriting experience.
  • Outstanding interpersonal skills.
  • Experience working with retail marketing agencies and design teams to create physical and digital marketing assets.
  • Ability to drive projects forward independently by providing clear and concise direction/feedback and influencing partners.
  • Knowledge of, curiosity about or experience with games, sci-fi, fantasy properties and passionate fan communities.
  • Knowledge of the pop culture and entertainment industry, trends and enthusiasm for research.
  • Ability to successfully implement campaigns and projects independently.
  • Rock solid organization, time management and attention to detail in a fast-paced environment.

Preferred

  • Familiarity with Magic: The Gathering

Benefits

  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development
  • Exclusive Perks
Wizards of the Coast logo

Wizards of the Coast

2.7 Glassdoor

At Wizards of the Coast everything starts with great stories, fantastic art and innovative game play. Our players and fans are members of a global community bound together by their love of both digital gaming and in-person play. From Magic: The Gathering, the first and most widely played Trading Card Game (TCG), to Dungeons & Dragons, the roleplaying game that started an entire new category and culture, each of our brands delivers a unique entertainment value to our fan communities including novels, animated TV series, movies, video games, board games, apparel and much more. Wizards of the Coast is a subsidiary of Hasbro, Inc. For more information about the company, please visit us at www.wizards.com.

Founded in 1990
Bellevue, Washington, USA
1.7K employees (803 in marketing)
27% recommend to a friend
20% CEO approval

Traffic Signals

Monthly Visitors
10.5M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
63.3%
Direct
31.9%
Referral
2.9%
Social
1.7%
Paid
0.2%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
225 (13% of company)
Marketing Roles Posted (Last 30 Days)
6

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