Marketing Manager - Germline

Responsibilities

• Multi-Channel Campaigns: Execute downstream GTM tactical plans to increase clinical adoption of hereditary screening tools and point-of-care germline workflows.
• Collateral Development: Create HCP sell sheets, pitch decks, white papers, patient education guides, and digital portal assets that clearly articulate our unique clinical value proposition.
• Digital & Patient Engagement: Partner with digital marketing teams to optimize clinician portals, streamline genetic counseling integration, and improve online patient experience.
• Sales Enablement: Equip the commercial team with high-impact sales aids, objection-handling tools, and competitive differentiation materials.
• Training Support: Collaborate with Learning & Development (L&D) to ensure sales representatives are well-trained on product positioning and clinical narratives.
• Feedback Loop: Regularly engage with regional sales reps and medical science liaisons to gather field insights and refine messaging.
• Cross-Functional Collaboration: Work alongside R&D, Medical Affairs, and Genetic Counseling teams to ensure all messaging is scientifically validated.
• Regulatory & Legal Review: Direct promotional assets through internal legal, compliance, and regulatory review processes (CLIA/CAP/FDA compliance standards).
• Events & Congresses: Oversee conference booth strategy, promotional collateral, and sponsored symposia at major oncology and genetics meetings (e.g., ACMG, NSGC, ASCO).
• KOL & Speaker Support: Support key opinion leader (KOL) engagement initiatives and educational webinars.

Requirements

• Downstream Execution: Proven track record of launching marketing collateral and driving multi-channel GTM campaigns.
• Cross-Functional Project Management: Strong ability to lead projects to completion across technical, medical, legal, and commercial teams.
• Communication & Storytelling: Ability to simplify complex genomic data into clear, persuasive, and actionable clinical narratives.
• Digital & AI Tooling: Modern approach to leveraging CRM systems, digital automation, and AI-driven workflow tools for commercial efficiency.
• Bachelor’s degree in Life Sciences, Marketing, Communications, or a related field.
• 4–7+ years of downstream product marketing experience in healthcare, clinical diagnostics, or life sciences.
• Baseline understanding of Next-Generation Sequencing (NGS), cancer genomics, or hereditary cancer testing (HCT) concepts.

Benefits

• Tempus offers a full range of benefits, which may include incentive compensation, restricted stock units, medical and other benefits depending on the position.