Marketing Manager - Generalist

Responsibilities

• Serve as the primary point of contact for our third-party digital marketing firm, setting priorities, reviewing deliverables, and holding the agency accountable to performance goals
• Manage and monitor social media content, primarily LinkedIn, ensuring alignment with content developed for the company blog, e-guides, and other marketing materials
• Own the strategy and content direction for company websites, coordinating updates and improvements with the agency and internal stakeholders
• Support marketing efforts across our 50+ local district offices, including local event sponsorships, community involvement, and corporate sponsorship coordination
• Serve as a marketing resource for district leadership who need collateral, guidance, or execution support
• Plan and coordinate participation in industry tradeshows, including logistics, booth materials, signage, and promotional strategy
• Support the HR and Recruiting team with any marketing collateral needed for job fairs and hiring events
• Draft internal company communications, keeping employees informed and engaged across a growing, multi-location workforce in partnership with HR and Executive team
• Develop communication plans for major company announcements, initiatives, and changes
• Lead rebranding efforts for newly acquired companies, including signage, website integration, collateral updates, and brand transition communications

Requirements

• 5 -10 years of marketing experience, ideally in a generalist or small-team environment where you owned multiple functions
• Comfort managing outside agencies/vendors and holding them accountable to deliverables and timelines
• Experience with website management/oversight (you don't need to code, but you should be comfortable directing web strategy and content)
• Event and/or tradeshow planning experience
• Internal communications experience — you know how to write for and engage employees, not just customers
• A track record of working independently, prioritizing competing demands, and executing without a lot of hand holding
• Experience in a multi-location, decentralized, or field-services business is a strong plus
• Experience with M&A-related rebranding or integration communications is a strong plus (but not required, we'll teach you our process)
• Strong writing and project management skills
• A "no task too small, no project too big" mentality

Benefits

• Competitive compensation
• Pay is on a weekly cycle, every Friday
• Career Advancement Opportunities
• Competitive benefits, including healthcare, dental, vision, life insurance, paid time off and holidays
• Company paid short and long-term disability
• Immediately vested in our 401(k) company match
• Full-time employees participate in our Shared Ownership Program which offers a monetary bonus aligned to the company's long-term success. This program fosters an ownership mindset and ensures that every employee meaningfully shares in the success they help create.
• Exceptional guidance and support from our managers
• Collaborative culture & environment
• Opportunity to work alongside some of the best talent in the fire protection industry