Responsibilities

• Collaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presence.
• Lead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand results.
• Oversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworks.
• Partner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activities.
• Navigate a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpoints.
• Utilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plans.
• Support the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practices.
• Role model company values and behaviors to foster a collaborative, creative, and high-performing team environment.
• Manage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadership.

Requirements

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
• Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!