Marketing Manager, Gaming Events - ReedPop

Norwalk, CT (On-site)

$65K/yr – $109K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own multi event PAX marketing strategy and cross functional communications to drive attendee growth and engagement while tracking ROI.

  • Strategy and storytelling for the PAX events portfolio
  • Lead PR partners, vendors, and the marketing team with budget oversight
  • Measure performance, share insights, and translate audience data into content

Job Description

Own multi‑event marketing strategy and communications for PAX events, coordinating with Event Managers and cross‑functional teams.

  • Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams
  • Lead and support the PAX marketing team, external PR partners, and contracted vendors
  • Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
  • Build and manage a year‑round, multi‑event marketing and communications calendar
  • Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
  • Collaborate with research partners to translate audience data into effective digital content
  • Oversee marketing budgets, invoicing, and cost centers across multiple events each year
  • Ensure quality, accuracy, and timely delivery across all marketing activities
  • Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
  • Experience running targeted, high‑return ad campaigns preferred
  • Have experience with Adobe Creative Suite or designing branded marketing assets with Canva
  • Possess strong copywriting, communication, and stakeholder collaboration skills
  • Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
  • Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
  • Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
  • Have the ability to adapt in a fast‑paced environment with changing priorities and timelines
  • Possess a collaborative mindset that values learning, feedback, and shared success
  • Be willing to travel domestically and internationally several times per year, including some weekends
  • We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
ReedPop logo

ReedPop

ReedPop started up back in 2006, and we’ve been on an epic ride ever since! From the very first New York Comic Con to launching and acquiring the coolest events all over the world, we’ve always stayed true to our core beliefs of always putting our fans first, creating killer events and being as transparent and authentic as possible. ReedPop is built upon a "fan first" philosophy, a culture of creativity and an office environment that is open and collaborative. We are a kind-hearted, hard-working, fun-loving group of folks who never take ourselves too seriously. Our events include New York Comic Con, Star Wars Celebration, PAX, Emerald City Comic Con, C2E2, and many more. We build fun on a daily basis and deliver once-in-a-lifetime experiences for fans from around the globe.For more information visit http://www.ReedPop.com

Founded in 2006
Norwalk, Connecticut, USA
141 employees (64 in marketing)

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
33.9%
Direct
50.1%
Referral
7.4%
Social
7.6%
Paid
0.9%

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
51 (36% of company)

Recent News