Responsibilities

• Define the strategy
• Build the funnels and campaigns
• Execute content and distribution
• Measure performance
• Utilize vendors where necessary
• Then scale what works
• Build & Optimize Marketing Funnels (Hands-On) – Design and build funnels in platforms like GoHighLevel (or similar CRM/funnel tools) – Create and optimize: Landing pages; Lead magnets; Email sequences; Conversion paths; Continuously test and improve conversion rates
• Content Creation & Ai-Driven Marketing – Use AI tools (ChatGPT and others) to: Develop blog content; Create video scripts; Generate email campaigns; Build Q&A content for SEO and AEO; Create supporting visuals in Canva; Lead magnets; Work closely with video/editor resources, but able to direct and initiate content independently
• Multi-Channel Execution – Execute across: Email marketing; YouTube and video strategy; SEO content planning; Paid campaigns (PPC) — strategy + oversight; Launch campaigns quickly, iterate based on results; Develop Trade show materials and promotion
• Strategy + Tactical Planning – Define the marketing strategy aligned with company growth goals; Translate into a clear, executable plan; Prioritize high-impact initiatives (not busy work)
• Leadership & EOS Integration – Attend weekly Leadership Level 10 (L10) meetings; Provide insights on performance, opportunities, strategic direction; Help align marketing with company Rocks and priorities
• Performance Tracking & Optimization – Track leads, conversion rates, funnel performance, campaign ROI; Use data to double down on what works and eliminate what doesn’t; Build dashboards or simple reporting systems as needed
• Scale What Works – Once systems are proven: delegate execution to internal team or vendors; Maintain ownership of strategy and quality; Build repeatable systems that drive predictable growth
• What You’ll Have Access To – Marketing budget; Internal team support; External vendors (when needed); Full authority to test, build, and optimize