Marketing Manager, Frequency

Responsibilities

• Lead category marketing strategy: Independently own the development, planning, activation, and optimization of marketing strategies, ensuring alignment with business priorities and guest needs.
• Drive strategic merchant partnerships: Serve as the primary GMS partner to Merchant Directors and their teams, independently leading business conversations, bringing forward guest and marketing perspectives, influencing decisions, and translating category priorities into actionable strategies.
• Lead cross-functional collaboration: Build trusted relationships across Merchandising, Creative, Media, Marketing, Digital, and other areas of excellence to drive alignment, resolve challenges, and bring connected marketing experiences to life.
• Manage external partnerships: Independently lead marketing conversations with vendors and collaboration partners, aligning on shared objectives, marketing opportunities, and execution plans.
• Anticipate and mitigate business risks: Proactively identify challenges, navigate ambiguity, and recommend solutions to ensure timely and accurate execution, particularly within high-visibility and fast-moving promotional work.
• Elevate the GMS merchant service model: Help develop and implement tools and resources that enable more proactive and strategic merchant partnerships, including quarterly business performance recaps, pre-season activation planning tools, and marketing collateral that supports the broader GMS team.
• Measure and optimize performance: Leverage business results, guest insights, segmentation, and behavioral trends to inform marketing strategies, evaluate effectiveness, identify opportunities, and recommend optimizations that drive continuous improvement.
• Represent GMS: Serve as a trusted marketing thought partner in key internal and external business relationships, confidently representing the team's perspective and influencing decisions across leadership levels.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent experience.
• 5+ years of experience in marketing, brand strategy, retail marketing, or related disciplines.
• Experience working within a large, established consumer-facing brand, with a demonstrated ability to navigate complex cross-functional teams.
• Strong strategic thinking skills with the ability to translate business objectives, guest insights, and category priorities into actionable marketing strategies.
• Strong creative and digital media acumen, with the ability to translate marketing strategies into compelling briefs, guide execution, and evaluate work against defined objectives.
• Demonstrated ability to independently lead complex marketing initiatives and influence decisions across cross-functional teams and leadership levels.
• Strong communication and interpersonal skills, with the ability to build trusted relationships with senior leaders, merchant partners, vendors, and external stakeholders.
• Proven ability to navigate ambiguity, manage competing priorities, and make sound decisions in a fast-paced, evolving business environment.
• Exceptional organizational skills and attention to detail, particularly when managing complex, time-sensitive marketing activations.
• Experience developing marketing plans, performance recaps, and strategic presentations that communicate results and business opportunities.

Preferred

• Experience in retail, merchandising partnerships, promotional marketing, or category marketing a plus.

Benefits

• The pay range is $73,000.00 - $132,000.00