Responsibilities

• The Marketing Manager, Franchise Development’s primary focus will be to create and execute marketing programs that attract, engage, and nurture prospective franchise candidates.
• You’ll develop content and recruitment collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze campaign performance to optimize results.
• In this role, you’ll work closely with Franchise Development, agency partners, and internal stakeholders to support recruiting initiatives, improve lead quality, and continuously enhance marketing effectiveness through testing and analysis.
• You’ll generate qualified franchise leads and support the growth of our franchise business.

Requirements

• 3+ years of professional marketing experience developing and executing multi-channel marketing campaigns; franchise development, lead generation, or agency experience is strongly preferred
• managed full-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting
• Proficient using Google Analytics, Looker Studio (or analogous), and Hubspot to create, manage, and measure campaign performance; SEO experience a plus
• Knowledgeable about email marketing, including creating drip campaigns, audience segmentation, and setting up automated workflows
• Prior experience managing paid search and digital advertising campaign
• Analytical and data-informed, you translate performance insights including cost per lead, cost per sale, conversion rates, and lead volume into actionable recommendations
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals.
• Resourceful, adaptable, and self-directed, you’re comfortable taking initiative, solving problems, and finding creative ways to improve results

Preferred

• SEO experience a plus