Responsibilities

• Maintain and improve website content, navigation, product information, technical resources, and images to improve usability, search visibility, and lead generation.
• Coordinate website updates with internal stakeholders and outside vendors.
• Monitor website traffic, search rankings, conversions, and overall performance.
• Improve Framing Tech's visibility in traditional search and AI/LLM-driven search results.
• Develop and maintain product descriptions, brochures, sales sheets, comparison pages, FAQs, application stories, and technical content.
• Interview sales and engineering teams to understand customer needs and create content that addresses applications, questions, objections, and buying decisions.
• Build content that clearly communicates Framing Tech's capabilities, customization, quality, and competitive advantages.
• Plan and execute email, product, application, and lead-generation campaigns that support sales growth.
• Develop campaign briefs including audience, messaging, offers, channels, landing pages, and follow-up plans.
• Partner with sales to improve lead quality and conversion.