Responsibilities

• Website, SEO & Product Content
• Maintain and improve website content, navigation, product information, technical resources, and images to improve usability, search visibility, and lead generation.
• Coordinate website updates with internal stakeholders and outside vendors.
• Monitor website traffic, search rankings, conversions, and overall performance.
• Improve Framing Tech's visibility in traditional search and AI/LLM-driven search results.
• Product Marketing & Sales Enablement
• Develop and maintain product descriptions, brochures, sales sheets, comparison pages, FAQs, application stories, and technical content.
• Interview sales and engineering teams to understand customer needs and create content that addresses applications, questions, objections, and buying decisions.
• Build content that clearly communicates Framing Tech's capabilities, customization, quality, and competitive advantages.
• Lead Generation & Campaign Execution

Requirements

• 3–7 years of marketing experience in B2B manufacturing, industrial products, automation, distribution, ecommerce, or another technical industry.
• Bachelor’s degree in marketing or a related field, or an equivalent combination of education and experience.
• Strong writing and editing skills for technical or product-focused content.
• Experience managing website content through a CMS, e-commerce platform, or product catalog system.
• Working knowledge of SEO, Google Analytics, Google Search Console, CRM systems, and digital marketing best practices.
• Experience using AI tools to support research, content creation, and marketing workflows.
• Strong communication, organization, and project management skills.
• Experience creating product marketing materials such as product pages, brochures, application stories, sales sheets, or technical content.
• Familiarity with Google Ads, Canva, Adobe Creative Suite, or similar marketing tools is a plus.
• Experience with trade shows, email marketing, or campaign management is beneficial.

Benefits

• 40 hours of sick time available to start (pro-rated depending on start date).
• 80 hours of vacation; accrual basis and available to use after 90-day introductory period.
• Company-paid high-deductible medical insurance. Additional plans are available for purchase with company contributions.
• Company-paid dental insurance.
• Vision insurance available for a low weekly deduction.
• 4% 401K match
• Company-paid short-term disability (in addition to state STD) and life insurance. Additional life insurance above company plan offered at a low cost.