Marketing Manager at First American Equipment Finance | Rochester, NY | $70K/yr – $85K/yr

First American Equipment Finance

Marketing Manager

Rochester, NY (Hybrid)

$70K/yr – $85K/yrManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the division level marketing strategy and cross-functional campaigns that drive ABM, asset creation, and sales alignment.

Strategy & Campaigns: Own the planning and rollout of division-wide programs and cross-team communication initiatives.
Asset & Content: Build and maintain brochures, case studies, social content, and presentations for multiple audiences.
Sales & Partners: Align with sales and external partners to set priorities and deliver measurable outcomes.

Job Description

Own the division’s marketing strategy from ideation to completion, including ABM and division-wide initiatives, while coordinating with sales and external partners to drive measurable results.

Strategy & Execution: Lead cross-functional campaigns and asset development for technical collateral, case studies, social content, and presentations.
Asset Creation: Produce and maintain a wide range of marketing assets from brochures to thought leadership materials.
Collaboration & Impact: Align with sales and partners to set strategies, coordinate projects, and drive accountable outcomes.

First American Equipment Finance

First American Equipment Finance is headquartered in Rochester, NY and is a wholly owned subsidiary of Los Angeles, CA-based City National Bank, an RBC Company. First American is ranked among the largest equipment finance companies in the United States, and provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country. Our vision is to become the best company to work for and the best company to work with:#1 Best Company to Work for in New York by Best Companies Group#1 Top Workplace in Rochester (mid-size) by Energage #9 Top Workplace in USA (mid-size) by Energage #3 FORTUNE Best Workplaces in New York (small & medium category)#4 FORTUNE Best Workplaces in Financial Services (small & medium category)#16 FORTUNE Best Medium-size Workplaces in the U.S. #14 FORTUNE Best Workplaces for Millennials (small & medium category)#74 PEOPLE Companies That Care#25 Largest equipment finance company in the U.S. (by new business volume) by Monitor First American is an RBC company and a subsidiary of City National Bank Member FDIC.© 2025 First American Equipment Finance. All rights reserved.

Founded in 1994

Victor, New York, USA

324 employees (21 in marketing)

www.faef.com