Marketing Manager, Fashion, Home, and Interiors

Responsibilities

• Partner with Product Management to develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors.
• Own integrated marketing plans that support the performance of Pantone’s core portfolio while driving awareness, adoption, and growth of new and evolving offerings.
• Develop customer segmentation, positioning, messaging, and campaigns that clearly communicate Pantone’s value and differentiation across B2B and B2C audiences.
• Partner with the Pantone Color Institute™ to bring relevant trend insights, publications, educational content, and consulting services to market through programs that build awareness, engagement, and qualified demand.
• Translate customer needs, market trends, cultural shifts, competitive activity, and evolving industry workflows into relevant marketing strategies and growth opportunities.
• Collaborate with Creative, Sales, e-commerce, Product, and regional teams to develop and execute integrated campaigns, customer communications, sales enablement, and market-specific programs across global markets.
• Identify opportunities to deepen Pantone’s engagement with priority customer segments, industry communities, and partners, working with the Global Director of Marketing on broader strategic partnerships and major brand initiatives.
• Represent Pantone at relevant industry events, customer meetings, trade shows, and activations to strengthen customer relationships, market understanding, and Pantone’s presence within the Fashion, Home + Interiors ecosystem.
• Establish and monitor marketing and portfolio KPIs, using customer and performance insights to improve marketing effectiveness and business impact while ensuring activities reinforce Pantone’s position as the global authority on color and align with overall brand direction

Requirements

• A bachelor’s degree in marketing, communications, business, fashion merchandising, design, interior design, textile design, or a related field, or equivalent experience.
• At least 5–8 years of B2B and/or B2C marketing experience within fashion, textiles or related design fields.
• Experience developing integrated marketing strategies, go-to-market programs, and demand-generation campaigns.
• Experience collaborating with Product Management, Sales, Creative, e-commerce, regional teams, or external partners.
• Experience using digital marketing, CRM, e-commerce, email, analytics, social, or performance-measurement platforms.

Preferred

• Existing relationships within the fashion, home furnishings, interiors, textile, materials, product-development, or design-technology industries.
• Familiarity with Pantone products, standards, Pantone Connect, digital color workflows, and color data solutions.
• Experience marketing SaaS, digital workflow, PLM, design technology, consulting, data, or other solution-based offerings in addition to physical products.
• Understanding of color management, trend forecasting, product-development workflows, sourcing, or design processes from inspiration through production.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.