Marketing Manager - Events

Responsibilities

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
• Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively
• Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies
• Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
• Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
• Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

Requirements

• Bachelor’s Degree
• 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment.
• Proven track record managing both organic and paid event strategies and execution.
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.
• Strong writing and storytelling skills with the ability to tailor messages to different audiences.
• Analytical mindset with the ability to pull insights from data and make recommendations.
• Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms.
• Platform Expertise – Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms.

Preferred

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Collaborative - Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge
• Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
• Results Oriented- Consistently achieves results, even under tough circumstances
• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value