Responsibilities

• Manage the life cycle of marketing campaigns from conception to execution.
• Head social media channels by developing branded content and regularly posting, interacting with followers, and creating cohesive branding and aesthetics across public platforms.
• Write press releases for new titles and tailor pitches to media and other social outlets.
• Allocate the marketing budget in unique ways that drive growth and our mission.
• Conceptualize relevant local brand partnerships to spotlight our titles.
• Seek, secure, and execute marketing packages for our contract title clients.
• Work with the assistant editor to regularly partner and promote bookstores while keeping them abreast about inventory discounts, sales, and book availability.
• Solicit book reviews and fulfill review copy shipments in conjunction with the assistant editors record keeping processes.
• Connect with authors to help promote engagements.
• Head development of monthly and specialty newsletters through Constant Contact.

Requirements

• Valid South Carolina Driver's License and reliable vehicle is required.
• Experience with the Microsoft Office Suite and file management platforms (Outlook, calendar, SharePoint, Dropbox).
• Deep understanding of social media and web tools to drive business.
• Ability to work in a hybrid environment (in-office Mon-Thu, remote Fri).
• Knowledge of the South Carolina Lowcountry and its cultural/media landscape.

Preferred

• Hyper-organized, with a keen eye for task organization, prioritization, and execution.
• Marketer's mindset with the ability to tailor pitches to appeal to a diverse range of media outlets.
• Ability to create, evolve, and adhere to branding and aesthetics.
• Deep understanding of social media and web tools to drive business.
• Experience working in a hybrid (in office Mon-Thu, remote Fri) environment.
• Operate as a creative thinker with a 'no project too big or too small' mindset.