Marketing Manager at Erikson Institute | Chicago, IL | $70K/yr – $80K/yr

Erikson Institute

Marketing Manager

Chicago, IL (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end to end marketing fabric for a nonprofit education program, balancing asset creation with channel optimization across digital and print to drive go to market and brand consistency.

Own campaigns: plan, execute, optimize, and analyze across email, paid, SEO, and web to hit program goals.
Asset and brand governance: create/update templates and collateral, ensure accessibility and consistency, and oversee external vendors.
Cross‑functional collaboration: coordinate with internal teams and partners to keep content, messaging, and web properties current and strategically aligned.

Job Description

Lead the planning, management, and execution of integrated marketing initiatives across digital and print channels, aligning tactics with institutional goals, audience needs, and timelines.
Own digital marketing campaigns end‑to‑end, including campaign planning, channel selection, execution, optimization, and performance analysis across email, paid media, SEO, and web platforms.
Create and update marketing assets (approximately 35% of role), templates, presentations, digital ads, and print collateral.
Determine creative approach and resourcing for marketing initiatives, balancing hands‑on design work with oversight of external designers, copywriters, and vendors.
Develop marketing and design assets to support go‑to‑market strategies for new programs, products, and services.
Maintain and evolve brand standards; create and update templates to ensure consistency across campaigns and channels.
Evaluate and approve creative deliverables for brand alignment, accessibility, effectiveness, and quality.
Collaborate with internal partners to ensure marketing content, messaging, and web properties remain current, accurate, and strategically aligned.
Manage and organize marketing and creative assets within Office 365, including the Brand Center and shared asset libraries.
Conduct competitive and landscape reviews to inform campaign strategy and creative direction.

3+ years of marketing experience, including at least two years supporting integrated marketing campaigns.
Demonstrated experience managing marketing projects across paid social, paid search, email, and web channels.
Working knowledge of SEO best practices, including keyword research, on-page optimization, and performance measurement.
Design fluency with the ability to create, update, or effectively manage marketing assets in collaboration with designers and vendors (experience with Adobe Creative Suite, Canva, or similar tools preferred).
Intermediate proficiency in Google Analytics and related tools, including dashboard reporting on digital and SEO performance.
Strong project management, organizational, and prioritization skills; able to manage multiple deadlines simultaneously.
Detail-oriented, adaptable, and comfortable working independently as well as collaboratively across teams.
Analytical, creative, and solutions-driven mindset.
Proficiency in Microsoft Office Suite, including Excel and PowerPoint

Experience collaborating with external creative and production vendors
Advanced Google Analytics certifications or deeper analytics expertise

Erikson Institute

Erikson is a leading institution of higher education that prepares professionals to address the urgent challenges facing young children, their families and communities. Our innovative programs, transformative research and impactful advocacy empower early childhood professionals to drive lasting change. Erikson strives to build an equitable future where every child thrives.

Founded in 1966

Chicago, Illinois, USA

266 employees (12 in marketing)

erikson.edu